Kontoor Brands Targets $1.1B Helly Hansen Revenue by 2030

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Summary · why it matters

Kontoor Brands expects Helly Hansen to exceed $1.1 billion in revenue by 2030, representing a 10% compound annual growth rate, with approximately $165 million in operating profit and more than $500 million in cumulative operating cash flow. The plan, outlined at Helly Hansen's 2026 Investor Day in Oslo, centers on U.S. expansion, which is expected to generate 60% of growth, and includes doubling U.S. e-commerce sales and increasing marketing spend. Helly Hansen, which ended 2025 with $675 million in revenue, also aims to scale its workwear business globally by separating it from sport operations and adding North American resources. Management expects the combined U.S. sport and workwear business to reach at least $500 million by 2030, implying more than 20% annual growth, while the rest of the world contributes mid-single-digit growth. The revenue goal excludes China, where a joint venture with Youngor generated about $100 million in 2025 and grew 80% in the first half of the current year.

Impact on stocks 2

Consumer Discretionary▲ · 1 stocks
Kontoor Brands Inc
KTB
▲ PositiveCapitalrelevance

Kontoor Brands outlined a plan for Helly Hansen to exceed $1.1B revenue by 2030 with ~$165M operating profit and $500M+ cumulative operating cash flow.

Others▲ · 1 stocks
Youngor Group Co Ltd
600177
± MixedDemandrelevance

Youngor's China joint venture with Helly Hansen generated ~$100M in 2025 and grew 80% in H1, but the new 2030 revenue goal excludes China.

Off-coverage companies 1

Helly HansenPrivate▲ Positive
Demandrelevance

Helly Hansen targets $1.1B revenue by 2030 driven by U.S. expansion, doubling U.S. e-commerce, and scaling global workwear.

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