Luzhou Laojiao stated during a recent institutional survey that, despite double-digit declines in both revenue and net profit in 2025, the company will continue its pricing strategy of not reducing the price of its Guojiao 1573 product, and said the situation where not cutting prices led to sluggish sales no longer exists. The company believes the baijiu industry has entered a long-term structural transformation, expects the market to slowly recover starting from June 2026, and that over the next three to five years mass consumption and personal consumption will dominate the landscape, with resources concentrating in leading brands. Financial reports show that Luzhou Laojiao achieved operating revenue of 25.731 billion yuan in 2025, down 17.52 percent year-on-year, and net profit attributable to the parent company of 10.831 billion yuan, down 19.61 percent year-on-year, marking the first annual double-digit decline in both revenue and net profit since 2015. In the first quarter of 2026, revenue was 8.025 billion yuan, down 14.19 percent year-on-year, and net profit attributable to the parent company was 3.708 billion yuan, down 19.25 percent year-on-year. The company also disclosed several market value management measures, including focusing on its core business, strengthening shareholder returns, and promoting shareholding increases by the controlling shareholder. However, as of the close on July 3, the company's stock price was 78.23 yuan per share, with a year-to-date decline exceeding 30 percent.
Luzhou Lao Jiao Co LtdRevenue and net profit both declined by double digits in 2025 and Q1 2026, marking first such drop since 2015.