LVMH sells SirDavis stake to Beyoncé

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โดย Just Drinks·Read original
Summary · why it matters

LVMH has sold its stake in the US whiskey brand SirDavis to Beyoncé Knowles-Carter, giving the singer full ownership. SirDavis was established in 2024 as a joint venture between LVMH's Moët Hennessy unit and Knowles-Carter. The sale makes the business a woman, family and Black-owned company, according to a statement from SirDavis. The brand, a blend of 51% rye and 49% malted barley finished in sherry casks, retails for $89.99 per 750ml bottle in the US and is available in select international airport stores. Just Drinks has contacted Moët Hennessy and SirDavis for further comment.

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Consumer Discretionary▲ · 1 stocks

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SirDavisPrivate▲ Positive
Capitalrelevance

Beyoncé gains full ownership of SirDavis, making it a woman, family and Black-owned company, which may enhance brand value.

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