M6 Group reported consolidated revenue of €643.8 million for the first half of 2026, a 1.8% increase from the same period last year, driven by its broadcast of the 2026 FIFA World Cup. The World Cup helped M6 become the top national channel in France for the first time in its history from June 11 to July 19, reaching 94% of the French population and attracting over 300 brands for advertising. Group advertising revenue was nearly flat at €520.4 million, while non-advertising revenue rose 9.6% to €123.3 million, reflecting strong World Cup-related performance. Profit from recurring operations (EBITA) fell 48.7% to €54.4 million, as higher programming costs from the World Cup and a challenging advertising market weighed on margins. The company confirmed its streaming targets, including over €200 million in streaming revenue by 2028, and plans to launch new programmes in the autumn to sustain audience momentum.
Métropole Télévision S.A.Revenue up 1.8% but EBITA fell 48.7% due to higher World Cup programming costs; mixed financial results.
Metropole TvRevenue up 1.8% but EBITA fell 48.7% due to higher World Cup programming costs; mixed financial results.