MC targets sales of 4.8 billion baht for 2027, up from this year, when nine-month sales reached 3.5 billion baht. The company will step up marketing to expand its Gen Y and Gen Z customer base, aiming to lift the share of these two groups to 80% within three years from about 68%, while renovating stores and launching new products, including the Mc JEANS x ALANLERT: Memory in the Rain collection, which is expected to generate about 50 million baht in sales over four months of 2026. MC also confirmed it will maintain continuous dividend payments.
MC Group Public Company LimitedCompany targets higher sales by 2027, driven by marketing to expand Gen Y/Z customer base and new product launches.
