McDonald's Faces Pivotal Investor Day After 18% Stock Drop

โดย Yahoo Finance·

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McDonald's will hold a closely watched investor day in Chicago on Wednesday, its final chance this year to reverse an 18% decline in its stock price. Jefferies analyst Andy Barish wrote that the September 23 event could prove a crucial clearing event if management articulates a credible path to reaccelerating same-store sales in the fourth quarter and 2027, protecting and growing operating margins, and still accelerating unit growth despite the tough macro. The company's recent initiatives, including a McValue menu with 10 items under $3, six new caffeinated drinks launched May 6, and a nationwide August 17 rollout of its Red Bull Dragonberry Energizer, failed to generate the incremental traffic McDonald's was banking on in the second quarter. McDonald's US comparable sales rose just 0.8%, far behind the 8.5% year-over-year gain at Restaurant Brands International-owned Burger King US, which beat analyst expectations. Barish said he expects a relatively quick adjustment to the marketing and menu innovation calendars that drove summer execution issues, noting that some digital promos returned August 10, Spicy Chicken McNuggets came back September 1, and a Spongebob x One Piece promo starts September 15.