McDonald's is bringing back its Monopoly promotion on October 6, 2026, with a $1 million grand prize, as the fast-food chain's stock trades near a two-year low. The grand prize is paid as a $50,000-per-year annuity over 20 years with no interest, not a lump sum, according to the official rules. The prize pool also includes a 2027 Jeep Cherokee, a Carnival Cruise vacation, a trip to the Kennedy Space Center Visitor Complex, five 2026 Jeep Grand Cherokee Limited prizes via Bonus Play running through November 2, Coca-Cola experience packages, $50,000 toward a home down payment or college debt via Chance Cards, and a Free for a Year McDonald's gift card worth roughly $1,040. Gameplay now runs entirely through the McDonald's app, with customers peeling physical game piece codes off eligible food and drink purchases and scanning them in the app, and customers can pre-register between September 29 and October 5 for 500 bonus MyMcDonald's Rewards points. The promotion will not return to the UK or Australia in 2026. McDonald's traded at $250.32 as of 11:35 AM Eastern on September 22, 2026, up 0.98% in the session, but down 16.49% year to date from $299.76 at the end of last year, down 15.08% over one year, and down 6.96% over the past month, while up 15.69% over five years. The stock hit a new 52-week low on the same day it reached Dividend King status with 50 consecutive years of dividend increases, and US comparable sales softened to 0.8% in the second quarter of 2026, with global comparable sales decelerating to 1.3%. Analysts have cut their price targets broadly, with TD Cowen going to $282 from $300 with a Hold, Deutsche Bank to $300 from $325 while keeping a Buy, Morgan Stanley to $308 from $319 at Equalweight, Citi to $310 from $345, RBC to $290 from $295, and UBS to $320 from $340.
Deutsche Bank Aktiengesellschaft
Morgan Stanley
Royal Bank of Canada
UBS Group AG
Coca-Cola Europacific Partners PLC
The Coca-Cola Company
Citigroup Inc.
McDonald’s Corporation
