Meta's AI 'Muse' Rises, Dividing US Stocks as Investors Worry Over Shifting Industry Landscape

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Meta Platforms' artificial intelligence agent Muse is dividing US stocks this week. Muse is a service that lets users hand tasks such as shopping, booking travel, and filling out documents to an AI agent, and it has become the top free app by downloads on Apple's App Store and Google's Google Play in the United States and Canada, overtaking the conversational AI ChatGPT. According to market research firm Sensor Tower, the app reached 2.8 million downloads within two weeks of release, with average daily downloads growing 55 percent per day over its first ten days. Among investors, concern is spreading that, given the scale of Meta's business, Muse will become a powerful comparison-shopping tool, making it easier for consumers to find cheaper alternatives and weakening the customer lock-in that established players have long maintained. While these developments weighed on multiple sectors this week, shares of Meta and AI infrastructure-related companies have risen, with Meta's stock surging nearly 12 percent this week and on track for a fifth straight weekly gain.

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