Meta Platforms Inc.AI is speeding up app development and improving recommendations, with new consumer products launching soon.

Meta CEO Mark Zuckerberg said during the company's second-quarter earnings call that AI is helping teams ship new apps faster, with more consumer products releasing soon. Recent launches include Instagram Instants, a standalone Groups app called Forum, a standalone Marketplace app called Seller, a vibe-coded gaming app, a new photos app from Instagram, and an experiment with AI bedtime stories. Zuckerberg noted that large language models are making it easier to build and test new ideas, and the company plans to use its recommendation systems to scale them. CFO Susan Li added that every Reel and Feed post on Instagram is now processed through an LLM to improve recommendations, and the company is developing LLM-native recommendation systems to help scale future apps.
Meta Platforms Inc.AI is speeding up app development and improving recommendations, with new consumer products launching soon.