Ministry of Commerce promotes new energy vehicles in rural areas, domestic demand recovery expected

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Li Jialu, Director of the Department of Circulation Development at the Ministry of Commerce, said on the 18th that the ministry will work with relevant departments to vigorously promote new energy vehicles and green smart products in rural areas, expand the coverage of rural charging facilities, and optimize the purchasing and usage environment. Kaiyuan Securities believes that with a broader range of vehicle models covered, the 2026 new energy vehicle rural campaign is expected to achieve more significant results. According to statistics from the Ministry of Commerce, as of the end of May 2026, cumulative applications for the national vehicle trade-in subsidy have exceeded 4.12 million, including 1.23 million applications in May, a month-on-month increase of 13 percent, directly driving sales of over 1.2 million new vehicles. Against the backdrop of relatively sufficient trade-in subsidy funds and gradually emerging policy effects, combined with the progressive rollout of the new energy vehicle rural policy, a recovery in domestic demand can be expected going forward.

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Kaiyuan Securities cited as expecting significant results from NEV rural campaign.

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