MONO has announced a drive to become a Streaming-First business after restructuring its operations to support a customer base of more than 3.5 million, expecting third-quarter 2026 results to remain positive and help full-year performance turn around, while accelerating efforts to resolve the CB designation placed on its shares. Navamin Prasopnet, Chief Executive Officer of Mono Next Public Company Limited, said the company is preparing to move MONOMAX into streaming under the concept of The Next Chapter, advancing toward becoming a Streaming-First organization after MONOMAX reset its direction across the entire company, from content, technology and user experience to growth and business partnerships, with users at the center of every development. A management team has been put in place with clear responsibility for five areas: Sports Content, Original Content, Growth and Experience, Revenue and Partnership, and Platform, to jointly raise the streaming experience and better meet user needs. The company expects the business to become fully Streaming-First in the second half of the year after completing its management restructuring. It is now focusing mainly on streaming and no longer placing much importance on advertising revenue, treating any advertising income as a bonus. As a result, streaming currently accounts for about 70 percent of revenue and advertising about 30 percent. Strategy has not changed much, with the company still focused on increasing subscriber numbers, and its main direction will shift toward Streaming-First after the management restructuring is complete. The importance of the digital TV business will decline as the company enters the streaming era. MONOMAX currently has a total of 3.5 million members, divided into four main groups: the Entertainment package with about 200,000 subscribers, the Sports Standard package with about 1.6 million, the Sports Basic package with 200,000, and the Sports Premium package with 100,000. There is also a group in the system called Free Gear, which receives rights to watch some free content and now has a customer base of more than 1 million. This group will be extended into a system with advertising on the feed, transforming clearly from free TV to a streaming platform. For the future of MONO 29, the company sees it being repositioned as MONOMAX Sports TV, shifting toward sports and placing less importance on TV, with MONOMAX Sports TV serving as a marketing channel to pass members through to MONOMAX. In the TV business, a new auction will be held in the next two years. The company's direction is not yet clear, but an auction will definitely take place. Whether MONO will invest depends on the starting price and whether it is worthwhile. For third-quarter 2026 performance, the company will try to keep results positive after the second quarter of 2026 returned to profit, helped by the start of the English Premier League season. However, it still needs to watch marketing costs, which may rise in the early period, and must manage the marketing budget carefully. For full-year performance, management intends to bring the company back to profit after extensive restructuring, cost reductions and a leaner operation, cutting or reducing staff in businesses that do not generate revenue. The business picture is now clearer through the restructuring into five main pillars serving streaming. Growth is expected to become evident in the second half of the year as the English Premier League season begins next week and subscription numbers start to come in. On plans to resolve the Stock Exchange of Thailand's CB designation on the shares, the company views the shareholder equity position as improving if it returns to profit, and the finance team is working to keep shareholder equity from turning negative, so it is not a major concern. Debt obligations with banks have already been discussed.
Mono Next Public Company LimitedMONOMAX streaming subscriber base of 3.5 million and focus on increasing subscribers indicates strong end-customer demand.
