MONO has announced a business restructuring toward a Streaming-First strategy, placing MONOMAX at the center of its operations after the platform surpassed 3.5 million users. Chief Executive Officer Navamin Prasopnet revealed that the key challenge from now on is increasing member value through Sports Content, Original Content, Growth & Experience, Revenue & Partnership, and Platform, while continuing to focus on premium sports content such as the Premier League, EURO 2028, Volleyball World, and the 2026 and 2030 World Cups. The company will also use the 72 HOURS CONTENT model to expand engagement after matches end and increase the role of new Original Content rotating throughout 2026 to reduce churn, boost subscriber retention, and lift lifetime value. On the revenue side, MONOMAX will be connected with telco, payment, advertising, and sponsorship partners, and the company will expand into the Southeast Asian market through partners in Vietnam and Laos. It will also upgrade its Streaming Core technology to support 4K and peak live audiences, with AWS serving as its cloud partner.
Mono Next Public Company LimitedMONO's streaming-first strategy and MONOMAX's growth to 3.5M users indicate increased demand for its services.
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