MONO announces Streaming-First strategy to drive MONOMAX

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โดย Kaohoon·TH·Read original
Summary · why it matters

Mono Next Public Company Limited, or MONO, has announced its streaming business direction under the concept The Next Chapter, aiming to become a Streaming-First organization after the MONOMAX platform expanded its user base to more than 3.5 million accounts. The company will adjust operations across the entire organization covering content, technology, user experience, growth, and business partnerships, while assigning its management team to take responsibility for five key areas: Sports Content, Original Content, Growth and Experience, Revenue and Partnership, and Platform. A key strategy is developing Sports Content through the rights to four major sports properties: the Premier League, EURO 2028, Volleyball World, and the 2026 and 2030 World Cups. This includes connecting the sports audience base to Original Content under the concept Stories You Won't Find Anywhere Else, and elevating the experience with the 72 Hours Content concept, Watch Party activities, and the Cheer To The Max Trip. On the revenue and partnership side, the company will operate under the concept More Value in Every Subscription to increase access channels and new benefits. For platform development, MONO will improve speed and stability and launch MONOMAX System Status so users can track system status in real time.

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