Netflix IncAI-powered ad deal with Omnicom boosts ad revenue growth and subscriber engagement.
Netflix shares rose 5.3% after the company announced an AI-powered advertising alliance with Omnicom Media Group that uses Netflix's first-party viewer data to deliver highly targeted ads. The deal reinforces the ad-supported tier, which drove more than 60% of new sign-ups in ad-supported markets in Q1, with advertiser count rising about 70% year-over-year to over 4,000 and the ad plan reaching 250 million monthly active viewers. Management targets roughly $3 billion of ad revenue in 2026, with MoffettNathanson modeling $9.6 billion by 2030. Netflix is down 17.5% year-to-date, trading at $75.06 per share, 44% below its 52-week high of $133.91.
Netflix IncAI-powered ad deal with Omnicom boosts ad revenue growth and subscriber engagement.
Omnicom Group IncOmnicom gains access to Netflix's first-party data for targeted ads, strengthening its ad offerings.