Apple Inc.Memory chip price surge forces Apple to raise prices, pressuring margins.
Apple investors were reminded again of the near-term bottom-line challenges facing the iPhone maker as surging memory chip prices prompted cautious guidance and margin pressure. Nvidia CFO Colette Kress said on Thursday that memory chip price increases are "astronomical," and that even with secured capacity, buyers may not know quantities or prices. Apple's outgoing CEO Tim Cook described the situation as a "100-year flood" on memory pricing, with exponential increases, and noted the company reluctantly raised prices. Apple shares fell more than 1% on Thursday following the commentary, and are down about 6% in the past month. The memory chip market has tightened as demand for high-bandwidth memory and advanced DRAM used in AI servers outpaces supply, with suppliers like SK Hynix, Samsung Electronics, and Micron largely sold out through much of 2026, and constraints expected to persist into 2027.
Apple Inc.Memory chip price surge forces Apple to raise prices, pressuring margins.
Samsung Electronics Co LtdSamsung sold out through 2026 due to high demand for memory chips.
NVIDIA CorporationNvidia CFO warns of astronomical memory price increases, impacting costs.
Amazon.com Inc
Applovin Corp
Meta Platforms Inc.
Microsoft Corporation
Micron Technology IncMemory chip shortage and sold-out supply through 2026 benefit Micron.
SK Hynix IncSK Hynix sold out through 2026 due to high demand for memory chips.