Chery Automobile Co LtdChery's OMODA & JAECOO brand debuts OMODA 4 SUV and AI cockpit with ByteDance LLM in ASEAN, showcasing technological advancement and market expansion.

OMODA & JAECOO held its OMODA SUPER AI NIGHT technology conference in Jakarta, Indonesia, on July 27, marking the ASEAN regional debut of the Cyber Mecha SUV OMODA 4 and the large-scale deployment of its AI cockpit powered by the ByteDance Seed large language model. The event featured speeches from Indonesian government official Yusuf Nugroho, OMODA & JAECOO International CEO Shawn Xu, and Chery International Executive Vice President Chen Chunqing, who outlined the brand's localized strategy for Indonesia and the broader ASEAN market. The AI cockpit, described as the world's first OMODA system integrated with the ByteDance Seed LLM and Southeast Asia's first vehicle-mounted solution with full native AI capabilities, was demonstrated by Chery Automobile R&D Institute Chief Scientist Jian Qiu, revealing a three-stage OTA evolution roadmap and cross-domain collaboration among 10 intelligent agents. OMODA 4, positioned as a CYBER MECHA SUV for young consumers, is the first right-hand-drive model in ASEAN equipped with a mass-produced, natively integrated AI large language model, and its launch was accompanied by an upgrade to the local dealer and service network announced by OMODA & JAECOO Indonesia Business Unit Director Ma Shijia. The conference represents a key milestone in the brand's Dual Super Strategy for the ASEAN market and its push to lead the intelligent mobility segment for young users in Southeast Asia.
Chery Automobile Co LtdChery's OMODA & JAECOO brand debuts OMODA 4 SUV and AI cockpit with ByteDance LLM in ASEAN, showcasing technological advancement and market expansion.
ByteDance's Seed LLM is integrated into OMODA's AI cockpit, demonstrating a new application of its AI technology in the automotive sector.