On Holding LtdOn launches CleanCloud midsole made from captured carbon, a new product technology with 80% carbon savings, scaling to 1M pairs.

On Holding AG is introducing a midsole made of captured carbon emissions, rolling out the CleanCloud technology in its Cloud X 5 sneaker. The midsole uses Infinium's eNaphtha, created from captured carbon dioxide and hydrogen, as a renewable alternative to petroleum-based naphtha, which Borouge International then converts into ethylene-vinyl acetate pellets. A life cycle assessment indicates an 80 percent carbon emissions savings compared to conventional manufacturing, and On is ramping up production to 1 million pairs, attributing the rapid scale-up to direct relationships with chemical companies that enabled a drop-in solution in existing reactors.
On Holding LtdOn launches CleanCloud midsole made from captured carbon, a new product technology with 80% carbon savings, scaling to 1M pairs.
Infinium supplies eNaphtha made from captured CO2 and hydrogen for On's CleanCloud midsole, driving demand for its product.
Borouge converts eNaphtha into EVA pellets for On's CleanCloud midsole, creating demand for its conversion services.