OR Partners with Minor Food to Expand Four Restaurant Brands at PTT Stations, Targeting 150 Outlets by 2030

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โดย Thunhoon·Read original
Summary · why it matters

OR and Minor Food have signed a partnership agreement to expand four restaurant brands across the PTT Station network and OR's commercial spaces nationwide, targeting more than 150 outlets by 2030. The brands included in the expansion are The Pizza Company, Dairy Queen, The Steak & More, and Chiho Ramen, a new brand developed by Minor Food specifically for this collaboration. OR's food business operates under Food Delight Company Limited, which aims to invest over 2 billion baht by 2030 to drive the food business as a key long-term pillar of its lifestyle segment. Mr. Kraipit Premmanee, Executive Vice President of Lifestyle Business at OR, stated that this partnership will help elevate over 2,400 PTT Stations into Food and Lifestyle Destinations catering to all consumer groups. Meanwhile, Mr. William Heinecke, Chairman of Minor International Public Company Limited, sees this as creating a new growth platform for the Thai food business by combining the strengths of both organizations.

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