Peacebird held its 2026 semi-annual results briefing online on the afternoon of September 11, attended by chairman and general manager Zhang Jiangping, chief financial officer and board secretary Wang Qinglin, and independent director Chen Lingguo. In the first half of 2026, the company achieved operating revenue of 2.878 billion yuan, a slight year-on-year decline of 0.72 percent; net profit attributable to the parent was 102 million yuan, a sharp year-on-year increase of 30.89 percent; non-GAAP net profit was 50.71 million yuan, surging 269.91 percent year on year; and net cash flow from operating activities was 241 million yuan, compared with minus 262 million yuan in the same period last year. By channel, direct retail revenue was 1.442 billion yuan, up 2.73 percent year on year; online channel revenue was 771 million yuan, up 3.06 percent year on year; and franchise channel revenue was 640 million yuan, down 10.32 percent year on year, making it the only negative-growth segment dragging down overall revenue. In terms of stores, the total number of stores at the end of the first half of 2026 was 2,861, with a net closure of 137 stores, including a net reduction of 54 directly operated stores and 83 franchise stores. Notably, non-recurring gains and losses in the 102 million yuan net profit attributable to the parent reached as high as 51.0091 million yuan, of which government subsidies recognized in current profit and loss amounted to 35.9782 million yuan.
Ningbo Peace Bird FashionNet profit attributable to parent rose 30.89% YoY to 102 million yuan and non-GAAP net profit surged 269.91%, with operating cash flow turning positive.
