Ningbo Peace Bird Fashion

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China Apparel H1 2026: Growth Concentrates as Winners and Laggards Diverge

China's first-half 2026 apparel earnings season shows growth concentrating among stronger brands while legacy casualwear players lose ground. Biemlofe posted revenue growth of 23.7 percent with online sales rising more than 100 percent, and Balabala generated 4.83 billion yuan ($677 million) in first-half revenues, accounting for 71.8 percent of parent company Semir's total revenue. Dazzle Fashion, Ellassay, JNBY and Biemlofe all reported gross margins above 65 percent, while Erdos reported a 43.2 percent increase in first-half net profit. On the losing side, Heilan Home grew revenue 7.4 percent but net profits declined 5.9 percent, Semir's casualwear business grew just 3.4 percent, and Peacebird and Septwolves continue to work through inventory and channel restructuring. China's broader apparel market still grew in the first half, with retail sales of apparel, footwear and knitwear increasing 6.7 percent year-over-year, yet sales at above-quota specialty stores fell 8.7 percent.

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Peacebird Appoints Shi Chaoqi as Deputy General Manager

Peacebird announced on September 14 that it has appointed Shi Chaoqi as deputy general manager of the company, with a term from the date of approval by the board of directors until the end of the current board's term. The announcement shows that Shi Chaoqi currently holds 240,000 restricted shares under the company's equity incentive plan, accounting for 0.05% of the company's total share capital. In the first half of 2026, Peacebird achieved revenue of 2.878 billion yuan and net profit attributable to the parent of 102 million yuan.

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Peacebird closes net 137 stores in first half; net profit attributable to parent rises 30.89% year on year to 102 million yuan

Peacebird held its 2026 semi-annual results briefing online on the afternoon of September 11, attended by chairman and general manager Zhang Jiangping, chief financial officer and board secretary Wang Qinglin, and independent director Chen Lingguo. In the first half of 2026, the company achieved operating revenue of 2.878 billion yuan, a slight year-on-year decline of 0.72 percent; net profit attributable to the parent was 102 million yuan, a sharp year-on-year increase of 30.89 percent; non-GAAP net profit was 50.71 million yuan, surging 269.91 percent year on year; and net cash flow from operating activities was 241 million yuan, compared with minus 262 million yuan in the same period last year. By channel, direct retail revenue was 1.442 billion yuan, up 2.73 percent year on year; online channel revenue was 771 million yuan, up 3.06 percent year on year; and franchise channel revenue was 640 million yuan, down 10.32 percent year on year, making it the only negative-growth segment dragging down overall revenue. In terms of stores, the total number of stores at the end of the first half of 2026 was 2,861, with a net closure of 137 stores, including a net reduction of 54 directly operated stores and 83 franchise stores. Notably, non-recurring gains and losses in the 102 million yuan net profit attributable to the parent reached as high as 51.0091 million yuan, of which government subsidies recognized in current profit and loss amounted to 35.9782 million yuan.

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Peacebird first-half 2026 net profit attributable to parent reaches 102 million yuan, up 30.9% year-on-year

Peacebird released its 2026 half-year report, with net profit attributable to the parent reaching 102 million yuan in the first half, up 30.9% year-on-year. Operating revenue for the same period was 2.878 billion yuan, down 0.7% year-on-year. Net profit attributable to the parent after deducting non-recurring items was 50.71 million yuan, up 269.9% year-on-year. Second-quarter operating revenue was 1.22 billion yuan, down 0.7% year-on-year, while net profit attributable to the parent recorded a loss of 34.92 million yuan, narrowing from a loss of 46.17 million yuan in the same period last year. The company stated it is continuing to advance product innovation, retail model innovation, and digital transformation, and has held its 30th anniversary brand celebration.

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Peacebird shareholder Chen Hongchao reduces stake by 9.42 million shares, cashing out 108 million yuan

Peacebird shareholder Chen Hongchao reduced his stake by 9.42 million shares through block trades, accounting for 2.00% of the company's total share capital, with a total transaction value of 108 million yuan. In the first quarter of 2026, Peacebird achieved revenue of 1.656 billion yuan and net profit attributable to the parent company of 137 million yuan.

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