Peacebird released its 2026 half-year report, with net profit attributable to the parent reaching 102 million yuan in the first half, up 30.9% year-on-year. Operating revenue for the same period was 2.878 billion yuan, down 0.7% year-on-year. Net profit attributable to the parent after deducting non-recurring items was 50.71 million yuan, up 269.9% year-on-year. Second-quarter operating revenue was 1.22 billion yuan, down 0.7% year-on-year, while net profit attributable to the parent recorded a loss of 34.92 million yuan, narrowing from a loss of 46.17 million yuan in the same period last year. The company stated it is continuing to advance product innovation, retail model innovation, and digital transformation, and has held its 30th anniversary brand celebration.
Ningbo Peace Bird FashionNet profit attributable to parent up 30.9% year-on-year, with adjusted net profit up 269.9%.