Personetics has partnered with Plaid to give banks and credit unions a broader view of their customers' finances. The integration combines a bank's own account information with data from other connected accounts, including transactions, liabilities, investments and other financial activity. Personetics will use its AI models to identify financial insights, recommendations and suggested actions, delivered through a bank's existing digital channels. The company said the broader data view can help banks and credit unions hold on to deposits and identify additional cross-sell opportunities. Personetics also said its Engagement Builder can use open banking data to support personalised campaigns based on customer needs, such as debt consolidation, fee reduction and savings opportunities.
PLAID Inc.Plaid's data integration expands its use in banking, increasing demand for its services.
Personetics leverages AI to enhance insights, strengthening its product offering.
