Priceline CEO Brigit Zimmerman said travel demand remains resilient heading into Labor Day weekend, with searches for Thursday departures up 12% despite higher prices. In an interview with Josh Lipton on Market Domination, Zimmerman noted that 44% of Americans said a summer vacation felt out of reach, yet 73% were determined to take one anyway. Consumers are trading off other expenses like gas, food, and dining out to prioritize travel, and they are adapting by taking connecting flights instead of non-stops, shifting travel dates, changing destinations, and bundling flights with hotels or rental cars to manage costs. Domestic airfare rose 21% and hotels 7%, but Zimmerman said travelers are being strategic to make the math work.
Booking Holdings IncCEO highlights resilient travel demand and strategic consumer behavior despite higher prices
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