Royal Bank of Canada and Live Nation Canada have launched a partnership allowing Avion Rewards members to redeem points for tickets to events on Ticketmaster.ca. Members can now connect their Avion Rewards accounts to Ticketmaster.ca and use points to pay for eligible ticket purchases, with daily redemptions ranging from as little as one cent to five hundred dollars and no added redemption fees. The integration builds on RBC's existing music platform RBCxMusic and its recently expanded partnership with Live Nation Canada, which included the launch of RBC Amphitheatre. Avion Rewards members can redeem points for standard non-resale tickets to concerts, festivals, and other live events, subject to availability and exclusions.
Royal Bank of CanadaLaunch of Avion points redemption for Ticketmaster events enhances value of RBC's loyalty program, driving customer acquisition and retention.
Live Nation Entertainment IncPartnership with RBC allows Avion points redemption for Ticketmaster events, potentially increasing ticket sales and customer engagement.