Live Nation Entertainment IncLive Nation deploys its new Venue Agent powered by Agentforce to give fans 24/7 venue support, improving its fan experience offering.
Salesforce and Live Nation Entertainment announced at Dreamforce an expansion of Live Nation's use of Agentforce, bringing 24/7 fan support to Live Nation venues across the U.S. The move builds on Live Nation's pilot at BottleRock Napa Valley, where it debuted Melody, an agentic festival guide powered by Service Cloud that was deployed in under 30 days and logged over 37,000 fan interactions and 17,000 customer service sessions during the 12-day launch window, with 85% of attendees getting the answers they needed within three responses. Live Nation is now building on those learnings with Venue Agent, which gives fans 24/7 access to information across Live Nation venue websites, answering questions about parking, what to bring, accessible seating and door times, with branding and event information automatically customized for each venue. Live Nation research shows 78% of fans want guidance ahead of a show to help make their experience smoother. The company uses a single agent system powered by Service Cloud with Data Cloud, and today 95% of questions handled by Venue Agent are answered without being handed off to a team member.
Live Nation Entertainment IncLive Nation deploys its new Venue Agent powered by Agentforce to give fans 24/7 venue support, improving its fan experience offering.
Salesforce.com IncLive Nation expands its use of Salesforce's Agentforce/Service Cloud across U.S. venues, a concrete customer adoption of Salesforce's product.