Samsonite Group S.A. has agreed to acquire digitally native lifestyle and travel brand BÉIS, LLC. for approximately $210 million. The luggage maker will pay $178.5 million in cash for an 85% stake, funded through cash on hand and available borrowing capacity under its revolving credit facility. Founder Shay Mitchell will retain a 15% ownership stake after rolling over about half of her existing equity and will continue guiding the brand's creative and product vision. BÉIS will operate as a standalone brand within Samsonite Group, led by CEO Adeela Hussain Johnson and its existing management team. The transaction is expected to close in the fourth quarter of 2026 and have minimal impact on profitability at closing, with potential operating efficiencies over time.
Samsonite International SAAcquires BÉIS for $210M, expanding brand portfolio and growth potential.
Acquired by Samsonite at $210M valuation, providing liquidity and growth backing.
