Sanrio hits year-to-date high, asset-light model drives fifth straight record profit

Earnings
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Summary · why it matters

Sanrio hit a year-to-date high on the Tokyo market on July 30. For the fiscal year ending March 2026, the company reported consolidated revenue of 194 billion yen and operating profit of 77.8 billion yen, marking five consecutive years of revenue and profit growth to new records. Its asset-light model, with licensing accounting for 54 percent of revenue, is a key strength. Hello Kitty's profit contribution fell to 37.3 percent, while other characters such as Kuromi expanded to 46.5 percent, showing progress in reducing reliance on a single character. By region, Asia posted 38 billion yen, up 62.6 percent from the previous year, and Europe posted 11.5 billion yen, up 83.6 percent, both showing strong growth. The next first-quarter results are scheduled for release on August 10.

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Consumer Discretionary · 1 stocks
Sanrio Co. Ltd.
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Record revenue and profit for fifth consecutive year, driven by asset-light licensing model.