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Sanrio Co. Ltd.

Sanrio Company, Ltd., together with its subsidiaries, plans and sells social communication gifts, greeting cards, and books in Japan, Europe, North America, South America, rest of Asia, and internationally. The company also operates restaurants; and produces, promotes, and distributes movies. In addition, it engages in the planning, production, and sale of recorded music and video products; planning and presentation of musicals and live performances; copyright licensing; planning and operation of theme parks; planning, development, and sale of educational services and materials; planning, sale, and distribution of digital content; planning and sale of entertainment cards and publications; production and sale of video software; and advertising, marketing, and sports activities. Further, the company engages in the sale and rental of robots, rental of cars, and non-life insurance agency services. Sanrio Company, Ltd. was incorporated in 1949 and is headquartered in Shinagawa, Japan.

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8136.JP

GENDA rebounds on announcement of business alliance with Sanrio

GENDA rebounded. The company announced a business alliance with Sanrio to expand limited-edition prize offerings globally and to explore collaboration in the media mix field, which appears to be viewed positively by the market.
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GENDA and Sanrio form business alliance to strengthen IP expansion in Japan and overseas

GENDA, which operates amusement facilities such as GiGO, announced on the 24th that it will form a business alliance with Sanrio. The two companies aim to improve their corporate value by expanding prize offerings that use Sanrio character IP at amusement facilities in Japan and overseas. In addition to operating GiGO in Japan, GENDA operates about 13,000 amusement facilities and mini-locations in North America through consolidated subsidiaries. Through this alliance, the companies will increase the frequency and scale of GENDA-exclusive prizes featuring Sanrio characters at these stores, and will also jointly pursue store decoration planning, promotions in North America, and new store openings. The two companies will also consider collaborating on media mix development of content. The impact on consolidated results for the fiscal year ending January 2027 is expected to be minor.
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Sanrio's Q1 FY2027 operating profit at 22.4 billion yen, revenue up but profit growth slows

Sanrio announced its first-quarter results for the fiscal year ending March 2027, with revenue up 20.7% year on year to 52 billion yen and operating profit up 11.1% to 22.4 billion yen, showing slower profit growth relative to revenue growth. The operating margin fell to 43.1% from 46.9% a year earlier, as cost of sales and selling, general and administrative expenses grew at a faster pace than revenue. In Japan, Puroland posted a record high in cumulative first-quarter visitors, while in North America operating profit declined due to higher marketing costs and other factors, and in Asia higher selling, general and administrative expenses also weighed on profit. Full-year guidance was left unchanged, with revenue forecast at 229.8 billion yen, operating profit at 89.5 billion yen, and net profit at 63.8 billion yen. First-quarter revenue reached 22.6% of the full-year forecast, and operating profit reached 25.1%.
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Target Names Chandhu Nair First Chief AI Officer

Target has named Chandhu Nair its first-ever chief AI officer and senior vice president, joining from Lowe's where he was senior vice president of stores, data, AI and innovation. Nair will coordinate AI adoption across merchandising, operations, and inventory management, while Target also promoted Purvi Shah to senior vice president of user experience to integrate AI technology with customer design. In other moves, Kontoor Brands promoted Joseph Alkire to president and chief financial officer with global responsibility for Helly Hansen and Wrangler brands, and Canada Goose appointed Massimo Piombini to its board of directors. Sanrio promoted Jill Koch as chief brand officer for the U.S. and the Americas, Funko named Kristin Hamilton as chief commercial officer effective Aug. 24, and Epicor announced Vaibhav Vohra will become chief executive officer effective Oct. 1, succeeding Steve Murphy.
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8136.JP2

Square Enix Holdings Hits Year-to-Date High as First-Quarter Operating Profit Jumps 88.6%

In the morning session of August 12, Square Enix Holdings hit a new year-to-date high. The company's first-quarter operating profit rose 88.6% year-on-year to 17 billion yen, with sales and profit in its HD games business growing significantly, which was well received. There is also speculation that Nomura Securities raised its target price from 2,300 yen to 2,950 yen. Meanwhile, Sanrio posted record-high revenue and operating profit in its first-quarter results, but the figures fell short of market expectations, leading to a sharp decline. Profit-taking dominated as the stock had hit a year-to-date high before the earnings announcement.
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Sanrio plunges after five-day rally as strong Q1 results fall short of market expectations

Sanrio plunged sharply, snapping a five-day winning streak. The first-quarter results announced on August 10 were strong, with record-high revenue and operating profit for a first quarter, but they fell short of market expectations, triggering profit-taking selling pressure.
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8136.JP3

Sanrio Q1 results hit record highs on revenue and profit gains, shares plunge after hours following year-to-date high

Sanrio reported its first-quarter results for the fiscal year ending March 2027, with revenue and operating profit reaching record highs for a quarter. Revenue rose 20.7 percent year on year to 52.035 billion yen, operating profit increased 11.1 percent to 22.435 billion yen, recurring profit grew 12.0 percent to 22.624 billion yen, and quarterly net profit climbed 9.3 percent to 15.516 billion yen. The full-year outlook was left unchanged, with plans for revenue of 229.8 billion yen and operating profit of 89.5 billion yen. The stock hit a year-to-date high of 1,470 yen during the trading session before the announcement, but plunged in after-hours trading following the earnings release.
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Sanrio hits year-to-date high, asset-light model drives fifth straight record profit

Sanrio hit a year-to-date high on the Tokyo market on July 30. For the fiscal year ending March 2026, the company reported consolidated revenue of 194 billion yen and operating profit of 77.8 billion yen, marking five consecutive years of revenue and profit growth to new records. Its asset-light model, with licensing accounting for 54 percent of revenue, is a key strength. Hello Kitty's profit contribution fell to 37.3 percent, while other characters such as Kuromi expanded to 46.5 percent, showing progress in reducing reliance on a single character. By region, Asia posted 38 billion yen, up 62.6 percent from the previous year, and Europe posted 11.5 billion yen, up 83.6 percent, both showing strong growth. The next first-quarter results are scheduled for release on August 10.
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Cover hits limit up as new title HoloDreams tops both store charts

On the Tokyo stock market on July 27, Cover surged sharply for the first time in three days, hitting its daily limit up. The new title Hololive Dreams was recognized for capturing the number one sales ranking on both the App Store and Google Play. CyberAgent, whose subsidiary QualiArts co-developed the title, also extended gains. Sanrio rose for a third straight day after Mizuho Securities maintained its buy rating and raised its target price from 1,250 yen to 1,450 yen. Among the 96 registered game and entertainment stocks, 74 rose, 15 fell, and 7 were unchanged.
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Tokyo Communications Group Surges on Major Shareholder’s Long-Term Holding Policy

On the morning of July 17, Tokyo Communications Group surged sharply. The previous day, the company announced a capital policy aimed at enhancing shareholder value, and its top shareholder Trust Holdings declared a medium- to long-term holding policy, which was well received. Meanwhile, Sanrio hit a year-to-date high before succumbing to profit-taking and ending slightly lower. Marusan Securities maintained its buy rating on Sanrio and raised its target price from 1,620 yen to 1,850 yen. Among the 99 registered game and entertainment stocks, 34 rose, 61 fell, and 4 were unchanged, with sellers dominating.
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Defense & Geopolitical Fragmentation

KLab hits temporary daily limit up after signing MOU with overseas defense firm for anti-drone defense system

KLab hit its daily limit up temporarily in the afternoon session. The announcement after the morning close that it had signed a memorandum of understanding with an overseas defense company possessing advanced RF technology to promote the introduction of an anti-drone defense system in the UAE served as a catalyst. Among 96 game and entertainment-related stocks, 71 rose, 22 fell, and 3 were unchanged. Sanrio rebounded after Tokai Tokyo Securities maintained its outperform rating and raised its target price from 1,486 yen to 1,600 yen, while Nintendo extended its decline amid reports that UBS Securities lowered its target price from 8,100 yen to 7,100 yen.
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CyberAgent and Cover bought on HoloDori release date announcement, Bushiroad extends gains to seventh day

In the morning session of the Tokyo stock market on July 6, gaming and entertainment stocks were mostly bought. CyberAgent and Cover were bought following the announcement of the release date for HoloDori, while Bushiroad extended its winning streak to seven days, buoyed by the news that pre-registrations for BanG Dream! Our Notes had surpassed 500,000. Sanrio rebounded on speculation that Tokai Tokyo Securities had raised its target price. The Nikkei 225 ended the morning session down 824.93 yen at 68,919.14 yen. Among the 99 registered gaming and entertainment stocks, 68 rose, 22 fell, and 9 were unchanged.
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Sanrio Shares Swing After $554 Million Profit Forecast Beats Estimates

Sanrio shares swung sharply after the Hello Kitty owner issued a profit forecast that beat analyst estimates. The company expects operating income of $554 million for the year ending March 2027, exceeding the average analyst projection. Fourth-quarter net sales rose 27% year-over-year, also above estimates, signaling continued strength in its character and intellectual property business. The stock briefly surged nearly 12% in early Tokyo trading before reversing to a 5% decline and later trading little changed. The update followed a delay in full-year results due to an investigation into improper compensation involving a managing director who received around $1.68 million without proper approval.
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