Sena Development Public Company Limited (SENA), a leader in the real estate market for properties priced not exceeding 3 million baht, has announced a major strategic shift to cope with the high household debt crisis and the behavior of Gen Rent consumers. The company is now focusing on the "rent-to-own LivNex" model and green businesses (GREEN-EV-Solar) as its new S-Curve, aiming to increase the proportion of revenue from green businesses to 25-30% to compensate for the slowdown in home sales revenue. Mrs. Kesara Thanyaluckphak, Managing Director, revealed that the company will introduce financial innovations such as LivNex, which allows payments to be made as accumulated rent over 3 years, to help build a financial history and increase the chance of loan approval. Additionally, the company is targeting the rental market for foreigners. Currently, the company has a rental portfolio of 3,000 units, generating regular income of 70 million baht per quarter, accounting for 7-8% of total revenue. In the second half of the year, there is still a condominium backlog of 9 billion baht to be recognized as revenue. The company also aims for its revenue structure in the next 3 years to be 70% from real estate development and 30% from green businesses.
Sena Development Public Company LimitedCompany aims to grow green businesses (GREEN-EV-Solar) to 25-30% of revenue and has a 9 billion baht condo backlog to recognize in H2.
