Sena Development Public Company Limited

Sena Development Public Company Limited, or SENA, has appointed TPD Property Co., Ltd., led by its founder Mr. Phillips, as Exclusive Agent for the Myanmar, China, Hong Kong, Taiwan, and Singapore markets, in order to expand the international customer base for the FLEXI Mega Space Bangna project. The announcement was made at the SENA Agent Day at FLEXI Mega Space Bangna, with Ms. Thidarat Phatthong, Assistant Chief Executive Officer of Sena X Public Company Limited under Sena Development Public Company Limited, in attendance. The project is developed by SENA Hankyu Hanshin Properties as a ready-to-move-in condominium, 32 storeys tall with a rooftop level, totalling 807 units, under the concept Simplify to Amplify in a Modern Japandi style. Its highlight is 2.9-metre-high ceilings in the units, described as the only such feature in the Bangna zone, along with a location on Bangna–Trad Road near Mega Bangna, with connections to Suvarnabhumi Airport, Sukhumvit, and major roads. It offers a shuttle service to MRT Si Iam and BTS Bangna, as well as extensive common areas, EV chargers, and a solar rooftop. The project also counts as a low-carbon condominium, SENA Low Carbon, reinforcing SENA's role as a Sustainable Living Leader.

Sena Development Public Company Limited, or SENA, announced that Sena-Hankyu Hanshin has launched a new condominium project, SENA KITH Samrong Interchange, a ready-to-transfer, move-in-ready condominium located on Sukhumvit Road, just 50 metres from Samrong station and connected to two electric rail lines, the BTS Sukhumvit Line and the MRT Yellow Line. The project is a low-rise condominium, 8 storeys high, comprising 2 buildings with a total of 490 units. Room types include 1 Bedroom and 1 Bedroom Plus, ranging from 23 to 34 square metres, with 1 Bedroom units starting at only 1.39 million baht under the campaign Sena Buy Easy, Live Comfortably, which offers zero baht down, free transfer fees, one year of common area fees, furniture and air conditioners. The project is developed under the SENA Low Carbon concept, with solar cells installed in common areas, EV chargers for electric cars and electric motorcycles, green spaces, and a shuttle service to and from the nearby electric rail station. Interested buyers can view the actual rooms today.

Sena Development Public Company Limited, or SENA, is preparing to bring 40 residential projects, including detached houses, townhouses, and condominiums with starting prices of 1 million baht, to its booth at the second BKK Housing Expo, which will be held from October 9 to 11, 2026, at the Vesn 2 Building, Bangkok Youth Center (Thai-Japanese), in cooperation with the Bangkok Metropolitan Administration and the Thai Real Estate Association. Under the BKK Housing Matching Platform development policy, the event gives the public the opportunity to view projects from roughly 50 participating property developers. At the event, SENA will provide information on housing loans, financial planning, and its LivNex rent-to-own savings financial innovation, a service suited to those not yet ready to buy a home. Under the model, renters can save 100% of their rent, which is converted entirely into savings with no interest charged, and once they are ready, they can use those savings to eventually buy a home of their own. Assistant Professor Dr. Kesara Thanyalakpark, Managing Director of SENA, said that although SENA was the pioneer of the rent-to-own savings model, the company welcomes other operators adopting the concept, because the more choices there are, the more it helps people who are not yet ready to buy today access a home that suits them. The Bangkok Metropolitan Administration is supporting and pushing the rent-to-own savings model to become a BMA project, with a target of 100 units sold in total from this program.

Sena Development Public Company Limited, or SENA, expects its business to improve in the fourth quarter of 2026 compared with the third quarter, driven by a large volume of pre-transfer sales, or backlog. Assistant Professor Dr. Kesara Thanyalakpark, Managing Director, said the company has a backlog of about 10 billion baht, most of which is expected to be recognised this year, with the remainder gradually recognised in the following year. At the same time, in 2026 the company is maintaining its plan to launch eight residential projects for sale, with a combined project value of more than 10 billion baht, comprising seven condominium projects and one low-rise project. Four projects were launched in the first half of this year, and the rest will be launched continuously over the remainder of the year. On the electric vehicle business operated by Sena Green Automotive Company Limited, or SENA Green Auto, which is a multi-brand EV platform and a dealer for three main electric vehicle brands, namely OMODA & JAECOO, LEAPMOTOR and DEEPAL, EV sales have grown outstandingly after global oil prices fluctuated and domestic retail oil prices rose, clearly improving EV demand and sales. At present, about 70% of SENA's revenue comes from the residential property development for sale group, and about 30% from non-property businesses, including rental warehouse projects, solar energy, the electric vehicle business, and the apartment rental and serviced apartment business.

Sena Development Public Company Limited, or SENA, together with Hankyu Hanshin Properties Corporation, has secured a loan of 1,677 million baht from Sumitomo Mitsui Banking Corporation (SMBC) to develop three Low Carbon condominium projects under the "COZI" brand. These projects are COZI Srinakarin 38, COZI Ram Intra – Khu Bon, and COZI Taksin – Chom Thong, with a total investment value of approximately 2,170 million baht. All three projects are part of Sena HHP Company Limited, a joint venture between SENA and Hankyu Hanshin. The loan will be used to drive the development of housing that focuses on reducing carbon emissions, aligning with SMBC's policy of supporting sustainable projects. In addition to providing the loan, SMBC also supports through business matching and other collaborations to promote the long-term growth of its clients in Thailand and internationally.

Sena Development Public Company Limited (SENA), a leader in the real estate market for properties priced not exceeding 3 million baht, has announced a major strategic shift to cope with the high household debt crisis and the behavior of Gen Rent consumers. The company is now focusing on the "rent-to-own LivNex" model and green businesses (GREEN-EV-Solar) as its new S-Curve, aiming to increase the proportion of revenue from green businesses to 25-30% to compensate for the slowdown in home sales revenue. Mrs. Kesara Thanyaluckphak, Managing Director, revealed that the company will introduce financial innovations such as LivNex, which allows payments to be made as accumulated rent over 3 years, to help build a financial history and increase the chance of loan approval. Additionally, the company is targeting the rental market for foreigners. Currently, the company has a rental portfolio of 3,000 units, generating regular income of 70 million baht per quarter, accounting for 7-8% of total revenue. In the second half of the year, there is still a condominium backlog of 9 billion baht to be recognized as revenue. The company also aims for its revenue structure in the next 3 years to be 70% from real estate development and 30% from green businesses.

Sena Development has partnered with Krungthai Card or KTC and Krungthai Bank to offer financial benefits for home and condominium buyers in 11 participating projects. These benefits include installment payments for reservation and contract fees via KTC credit cards at 0% interest for up to 10 months, along with 10x KTC FOREVER points, as well as special interest rates for housing loans applied through Krungthai Bank. The benefits are effective from September 1 to 30, 2026 for loans, and from September 1 to December 31, 2026 for credit card installments. This collaboration aims to reduce financial constraints and ease the initial cost burden of home buying. Participating projects include Nich Pride Ekkamai, Piti Sukhumvit 101, Flexy River View–Charoen Nakhon, Cosy Srinakarin 38, Cosy Lat Phrao 107, Cosy Taksin–Chom Thong, Sena Park Grand Ramintra 2, Sena Village Ramintra Km.9, Sena Park Ville 2 Ramintra Km.9, Sena Grand Home Rangsit–Tivanon, and Sena Grand Home Bangna Km.29.

Sena Development Public Company Limited, or SENA, reported first-half 2026 results with total sales of 10.512 billion baht, equal to 80% of its full-year target. Revenue backlog stood at about 10.556 billion baht as of 30 June 2026, of which 8.544 billion baht is expected to be recognised this year and the remaining 2.012 billion baht in 2027. The LivNex rent-to-own home model had total contracts of 865 units worth more than 1.8 billion baht, with 83 units worth 176 million baht already transferred. The electric vehicle business grew 455% and the solar business expanded 63% compared with the same period last year. The debt-to-equity ratio was 1.31 times, and ready-to-transfer inventory was valued at 11.394 billion baht.