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Integration with PayPay's 60M users expands Seven & i's points ecosystem, likely boosting customer engagement and sales.
It was learned on the 23rd that Seven & i Holdings and major smartphone payment provider PayPay are considering integrating their customer IDs. The combined number of ID registrants for both companies exceeds 100 million, and if the integration is realized, a massive points ecosystem will be born. Seven & i operates the group's common points program, Seven Mile, while PayPay has approximately 60 million registrants. The two companies are coordinating to begin offering a new common ID as early as spring 2024.
Integration with PayPay's 60M users expands Seven & i's points ecosystem, likely boosting customer engagement and sales.