Shopify Opens Stores to Meta's Muse as Amazon Blocks AI Shopping Agent

โดย Insider Monkey·US·Read original
Summary · why it matters

Shopify has signed a deal to make eligible Shopify stores fully shoppable through Meta's new AI agent Muse, with Shop Pay available as a checkout option. Shopify CEO Tobi Lütke said the company is partnering deeply with Muse to enable agentic checkout with Shop Pay on all Shopify stores, and the news sent shares more than 5% higher on September 22. Amazon blocked Muse in the same week, arguing that third-party apps should respect a retailer's decision not to participate, and has also blocked ChatGPT, Gemini, and Perplexity's Comet. Amazon's $68.6 billion advertising business adds to the commercial stakes, though its legal position took a hit in August when a Ninth Circuit appeals court overturned its injunction against Perplexity. Amazon operates its own agentic shopping assistant, Alexa for Shopping, and said Rufus had helped deliver nearly $12 billion in incremental annualized sales in 2025.

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Artificial Intelligence▲ · 2 stocks
Digital Finance & Tokenization▲ · 1 stocks
Cloud & Digital Infrastructure▲ · 1 stocks

Theme Impact 2

Off-coverage companies 1

Perplexity AI, Inc.Private± Mixed
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