Amazon.com IncAWS provides voice-assistant capabilities for Snap's enterprise Specs AR glasses, a partnership win for AWS.
Snap Inc. is pushing its $2,195 Specs augmented-reality glasses into the enterprise market through partnerships with Salesforce, Nvidia, and Amazon Web Services. Salesforce's Agentforce will bring AI agents to the glasses, Nvidia technology will support visual recognition, and AWS will provide voice-assistant capabilities, while Snap also introduced Specs Intelligence, its own AI service for the device. Specs are expected to begin shipping in the U.S., UK, and France this fall, with a $2,395 package that includes a cellular-enabled charging case. CEO Evan Spiegel said in June that Snap had already invested more than $3.5 billion in Specs, even as activist investor Irenic Capital pushed the company to divest the business or seek outside financing, and Snap previously reorganized Specs into a standalone subsidiary. The enterprise push comes as Snap reported second-quarter 2026 revenue rose 19% to $1.60 billion, with free cash flow of $121 million versus $24 million a year earlier and $2.7 billion in cash, cash equivalents, and marketable securities at the end of June. Snap faces formidable competition, as Meta's newest smart glasses start at $299 and Meta accounted for roughly 76.1% of global smart-glasses sales last year, while Apple and Google are also developing competing devices, according to Reuters.
Amazon.com IncAWS provides voice-assistant capabilities for Snap's enterprise Specs AR glasses, a partnership win for AWS.
Salesforce.com IncSalesforce's Agentforce will bring AI agents to Snap's Specs AR glasses, extending Agentforce into a new enterprise device.
NVIDIA CorporationNvidia technology will support visual recognition in Snap's enterprise Specs AR glasses.
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Snap IncSnap reported Q2 2026 revenue up 19% to $1.60 billion with free cash flow of $121 million versus $24 million a year earlier.
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