MicroStrategy IncorporatedStrategy's $250 Bitcoin-themed Air Jordan sneakers sold out, a product-demand event, though the store did not accept crypto payment.
Strategy Inc.'s limited-edition Bitcoin-themed sneakers, inspired by Nike Inc.'s Air Jordan 1, have sold out after launching on the company's official Strategy Store on Tuesday. The shoe, priced at $250, features leather overlays, a mid-top silhouette and orange branding tied to the company's Bitcoin identity, compared with the regular Air Jordan 1's U.S. range of $110 to $185 depending on model. The store's listed payment options included cards, Apple Pay and Google Pay, but not Bitcoin or any other cryptocurrency. The launch came as Strategy reported no Bitcoin purchases last week, leaving its stash unchanged at 845,050 BTC, acquired for $63.73 billion at an average price of roughly $75,412 per coin, while the company repurchased 1.81 million shares of its STRC for $176.3 million using dollar reserves. Strategy had previously ended a two-month Bitcoin buying drought by acquiring 4,603 BTC for $370 million at an average price of $80,318 per coin.
MicroStrategy IncorporatedStrategy's $250 Bitcoin-themed Air Jordan sneakers sold out, a product-demand event, though the store did not accept crypto payment.
Nike IncNike's Air Jordan 1 is only referenced as the design inspiration and price comparison for Strategy's sneaker.