SYNEX Pushes into Cloud and AI, Extending Solutions to Build Recurring Revenue for the New IT Era

โดย Kaohoon·TH·Read original
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Panya Poonpermphonsiri, Chief Sales and Marketing Officer of Synnex (Thailand) Public Company Limited, or SYNEX, said at an online seminar for institutional investors titled "Expensive Chips, Tight Supply: How IT Operators Are Changing the Game," organized by Krungsri Securities Public Company Limited, that IT operators are facing simultaneous pressure from higher chip costs, supply volatility, and cautious consumer spending behavior, making inventory management, product mix allocation, and margin preservation more important than ever. The company believes the response requires adjusting business models to accommodate the changing structure of the IT market. SYNEX assesses that the IT market still has room to grow through higher-value technologies and services, especially artificial intelligence, data centers, cloud systems, cybersecurity, subscription software, and managed services. Under its plans, the company will extend from its distribution business into developing products and technologies into solutions and services that customers can put to practical use, while expanding partnerships to create new revenue streams and reduce dependence on growth from any single business. It will support partners from generating market demand, designing and delivering solutions, through to developing services that generate recurring revenue, particularly in cloud and artificial intelligence, and will set up teams of specialists to advise customers and connect after-sales services, product buyback, financial services, and product protection services to add value throughout the product lifecycle. Panya said the company will maintain the strength of its core business while expanding into solutions and services to accommodate long-term changes in the technology industry.

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