Petch Nantawisai, Chief Executive Officer of Thaifoods Group Public Company Limited, or TFG, disclosed that pork and chicken prices are likely to remain at high levels continuously through around mid-2027, because demand for meat consumption continues to recover while market output cannot keep pace with demand. As a result, prices have not fallen as the market had expected after the Chinese New Year festival and may rise further at certain periods. Small operators continue to face pressure from commodity input costs, oil prices, and disease outbreaks, with some groups forced to cut production capacity. Meanwhile, large operators have an advantage in farm management and disease control, allowing them to maintain production levels and gradually increase capacity. On business strategy, TFG is pressing ahead with expanding its retail business, Thaifoods Fresh Market, and expects to have a total of approximately 860 to 870 branches by the end of 2026, with a target of opening another 200 to 250 branches in 2027. At the same time, exports continue to grow, especially to the Japanese, European, and United Kingdom markets, with Japan now entering its high season. Export products cover fresh frozen chicken and processed cooked chicken. In Vietnam, the company is the country's third-largest pork producer and is in the process of investing further in broiler breeder farms. On production costs, the company locked in soybean meal prices in advance starting in late 2025, helping overall costs remain at a low level. This year it has invested in expanding back-end infrastructure, including pork and chicken slaughterhouses as well as breeder farms, and expects to clearly begin seeing the benefits from 2027 onward.
Thaifoods Group Public Company LimitedTFG expects pork and chicken prices to stay high through mid-2027 as meat demand recovers while output lags, and it is accelerating Thaifoods Fresh Market expansion and export growth.
TFG is pressing ahead with expanding Thaifoods Fresh Market to roughly 860-870 branches by end-2026 and another 200-250 in 2027.
