Apple Inc.CEO Tim Cook steps down after 15 years, handing the role to hardware chief John Ternus, a leadership transition at the center of the story.

Tim Cook stepped down as Apple's CEO on September 1 after 15 years, becoming executive chairman and handing the role to hardware chief John Ternus, according to Reuters. Cook took Apple from a $350 billion company to a more than $4.5 trillion one during his tenure and will now focus on Apple's dealings with policymakers amid tense U.S.-China relations. Analyst Brian Mulberry of Zacks Investment Management, which owns Apple stock, said AI is the single biggest challenge for Ternus, noting Apple needs to show AI can be more than an app on the iPhone, more than Siri, while also continuing to shift manufacturing away from China without hurting margins. That manufacturing shift is already underway, with most U.S.-bound iPhones set to be made in India by the end of 2026 and devices like AirPods and iPads assembled in Vietnam. Cook's final quarter as CEO was a record one, with fiscal third-quarter revenue reaching $109.4 billion, up 16% year over year, iPhone revenue up 22% to $54.3 billion and Services setting its own record at $30.7 billion, while Apple recently reclaimed its position as the world's most valuable company with a market capitalization near $5 trillion.
Apple Inc.CEO Tim Cook steps down after 15 years, handing the role to hardware chief John Ternus, a leadership transition at the center of the story.
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