Tractor Supply CompanyTractor Supply launches alliance with Starlink and 4-H to expand rural broadband, donates $500,000, and offers Starlink kits in stores, potentially boosting sales and brand image.
Tractor Supply, Starlink and 4-H have announced an alliance to expand broadband access in rural communities and support youth development. Starlink will provide 100 kits and service to designated 4-H clubs, and for eligible Starlink kits purchased through Tractor Supply stores and TractorSupply.com, Starlink will donate the value of the customer's first month of subscription service directly to National 4-H Council. Tractor Supply will donate $500,000 to the National 4-H Council to kick off the initiative. The announcement was made at the Great American State Fair with U.S. Agriculture Department Secretary Brooke Rollins, Tractor Supply President and CEO Hal Lawton, National 4-H Council President and CEO Jill Bramble, and SpaceX Vice President of Satellite Policy David Goldman. According to the Federal Communications Commission, 22.3 percent of Americans in rural areas lack standard broadband internet coverage, compared to 1.5 percent in urban areas.
Tractor Supply CompanyTractor Supply launches alliance with Starlink and 4-H to expand rural broadband, donates $500,000, and offers Starlink kits in stores, potentially boosting sales and brand image.
Space Exploration Technologies Corp. Class A Common StockStarlink provides 100 kits and service to 4-H clubs, and the partnership may drive customer purchases through Tractor Supply, increasing demand for Starlink services.