The Trade Desk's stock climbed about 3% in early trading Friday after the digital advertising company announced plans to cut roughly 15% of its workforce as part of a restructuring program. The job reductions are expected to be largely completed during the third quarter of 2026, with cash expenses of approximately $39 million to $51 million, mainly covering severance and employee benefits. Some of that amount could be recovered through a $4 million to $5 million reversal in stock-based compensation costs. The company expects to record the restructuring accrual in the third quarter, though it noted that final costs could differ from current estimates. The initial share-price reaction suggests investors may view the restructuring as a move toward better cost discipline, despite the charges weighing on near-term results.
Trade Desk IncAnnounced 15% workforce cut as restructuring, seen as cost discipline despite charges.
Meta Platforms Inc.
China Mobile Limited