The Trade Desk, Inc. operates as a technology company in the United States and internationally. The company creates, manages, and optimizes digital advertising campaigns across ad formats, channels and devices, including CTV and other video, display, audio, and native, on a multitude of devices, such televisions, streaming devices, mobile devices, computers and digital-out-of-home devices. It provides data and other value-added services. It serves advertising agencies, advertisers, and other service providers for agencies or advertisers. The Trade Desk, Inc. was incorporated in 2009 and is headquartered in Ventura, California.
Country
Sector
Themes
Also in
Price· split & dividend adjusted
No price history for this asset yet.
News & notes movingTTD
TTD▼
Trade Desk Issues Cautious Outlook After Muted Q2
The Trade Desk delivered muted second-quarter 2026 results and issued a cautious third-quarter outlook, reflecting macroeconomic pressures and execution challenges. Quarterly revenues increased 3% year over year to $715 million, while adjusted EBITDA totaled $241 million, representing a margin of 34%. For the third quarter, management expects revenues of at least $650 million and adjusted EBITDA of approximately $160 million. The company highlighted ongoing pressure in key verticals such as Food & Drink and Home & Garden as consumer-packaged goods brands face geopolitical tensions, inflation and consumer softness, while automotive is also impacted by tariffs. Trade Desk admitted execution gaps that contributed to the underperformance, and management's third-quarter guidance assumes no meaningful improvement in the macro backdrop.
AppLovin and peers report mixed Q2 advertising software results
AppLovin and five other advertising software stocks reported mixed second-quarter results, with group revenues beating analyst estimates by 1.5% while next-quarter guidance came in 2.6% below expectations. AppLovin posted revenue of $1.92 billion, up 52.8% year over year but missing estimates by 1.2%, and its stock fell 24.2% since reporting. PubMatic was the standout, with revenue of $78.59 million, up 10.5% and beating estimates by 13.7%, sending its shares up 30.8%. DoubleVerify revenue rose 2.5% to $193.8 million, missing estimates by 4.2%, while The Trade Desk revenue grew 3% to $715.1 million, missing by 4.9% and issuing weak guidance. LiveRamp revenue increased 9.8% to $214 million, meeting estimates, but it lost one enterprise customer paying over $1 million annually.
The Trade Desk shares plunged 21.9% on Friday, making the company the S&P 500's worst performer, after a weak second-quarter report turned a long-running agency dispute into a harder question about the durability of its business model. Revenue increased just 3% to $715 million, below Wall Street's approximately $753 million estimate and the company's prior outlook of at least $750 million. The third-quarter forecast was more damaging, with management expecting revenue of at least $650 million, compared with the roughly $807 million analysts had expected, and adjusted EBITDA of approximately $160 million. At the $650 million guidance floor, third-quarter revenue would decline approximately 12% year over year. The central question is no longer whether The Trade Desk can repair its relationship with Publicis, as the companies have already reconciled, but whether weaker spending from existing clients reflects temporary execution problems or a loss of leverage with agencies and advertisers.
Amazon and Google Rival Products Threaten Trade Desk Model
The Trade Desk is facing rising competitive pressure as Amazon and Google roll out new advertising products that threaten its core demand-side platform model. Amazon is shifting ad tech services toward higher margin AWS infrastructure, working on AI driven advertising with Warner Bros. Discovery, and reviewing its DSP, which could reshape how brands buy digital ads. Google is developing a Buyer Direct program that would let advertisers purchase media without using a traditional DSP, directly challenging the role The Trade Desk plays in digital ad buying. These moves introduce fresh uncertainty for The Trade Desk's long term business model and could alter competitive dynamics for independent ad tech platforms. Recent earnings show net income and EPS under pressure even as sales sit at US$715.06 million for Q2 and US$1.40b for the first half of 2026, with management guiding Q3 2026 revenue of at least US$650 million.
The Trade Desk shares plunge 22% after revenue miss and weak guidance
The Trade Desk shares plunged roughly 22% on August 7 after the digital-advertising company reported second-quarter revenue of $715 million, well below Wall Street's estimate of about $753 million, and issued third-quarter guidance of at least $650 million against an expected $807 million. Revenue growth slowed to just 3% year-over-year, a sharp deceleration from 19% growth in the same quarter last year, while adjusted EBITDA fell to $241 million from $271 million. The results triggered a wave of analyst downgrades, with Raymond James cutting the stock to Underperform, Truist to Hold, and Susquehanna to Neutral, citing execution problems, macroeconomic pressure, and competition. The sell-off pushed shares to their lowest level since January 2019 and deepened a year-to-date decline of more than 63%, raising concerns that The Trade Desk may be losing structural advantages as advertisers shift spending toward walled-garden platforms like Amazon, Google, and Meta.
S&P 500 Closes at Record High After Weak US Jobs Data Lowers Fed Rate Hike Expectations
The S&P 500 index closed at an all-time high on Friday after investors scaled back expectations that the Federal Reserve will raise interest rates in September, following July nonfarm payrolls data that fell by 23,000 jobs, contrary to Reuters expectations of an 80,000 increase. Meanwhile, the unemployment rate declined to 4.1% from 4.2% in June. Data from CME FedWatch indicated that the market reduced the probability of a Fed rate hike at its next meeting to 44% from 55% the previous day and 67% a week earlier. The Dow Jones Industrial Average closed at 54,036.93 points, up 151.83 points or 0.28%. The S&P 500 closed at 7,757.64 points, up 47.68 points or 0.62%. The Nasdaq Composite closed at 26,690.62 points, up 342.26 points or 1.30%. For the week, the Dow rose 2.96%, the S&P 500 gained 3.58%, and the Nasdaq advanced 5.19%, marking the best weekly performance since mid-April. Strong earnings also helped ease concerns about AI spending, with 85.1% of the 436 S&P 500 companies that have reported results beating analyst expectations, above the average of 68% since 1994, according to LSEG data. Notable individual stocks included SpaceX, which surged 15.8% after the end of its first lock-up period. Atlassian soared 35.3%, its biggest one-day gain on record. Microchip Technology rose 13.9%, its best daily performance in over 15 months, after both companies forecast quarterly revenue above analyst estimates. Airbnb jumped 17.4%, the top performer in the S&P 500, after reporting second-quarter revenue above expectations. Trade Desk tumbled 21.9%, the worst performer in the index, after forecasting third-quarter revenue below market expectations.
Nine of ten Communication Services companies beat EPS estimates this week
Nine out of ten Communication Services companies that reported quarterly results this week exceeded earnings per share expectations, while The Trade Desk missed. The Walt Disney Company posted adjusted earnings per share of $2.06, beating the $1.86 analyst estimate, with revenue rising 7% to $25.25 billion. Warner Bros. Discovery reported better-than-feared profit but missed on revenue, as its streaming segment grew 10% and studio revenue fell 39%. The Trade Desk shares tumbled about 22.5% after missing both earnings and revenue estimates, with revenue rising 3% to $715 million and adjusted earnings per share of $0.34. On the revenue side, six of the ten companies beat consensus estimates.
Dow Closes Up 152 Points, Easing Fed Rate Hike Worries After Weak Jobs Data
The Dow Jones Industrial Average closed up 152 points on Friday after US nonfarm payrolls came in well below expectations, easing investor concerns about Federal Reserve rate hikes. The US Labor Department reported that July employment fell by 23,000 jobs, against economists' forecasts for an increase of 80,000, while the unemployment rate dipped to 4.1% from 4.2% in June. The CME FedWatch Tool indicated the probability of a rate hike at the next Fed meeting dropped to 44% from 55% on Thursday. The S&P 500 closed at 7,757.64, up 0.62%, and the Nasdaq ended at 26,690.62, up 1.30%, with all three major indexes posting their best weekly performance since mid-April. In individual stocks, Elon Musk's SpaceX surged 15.8% after the first lockup period expired following its initial public offering in June. Atlassian jumped 35.3% and Microchip Tech gained 13.9% after forecasting higher-than-expected revenue. Airbnb rose 17.4% after second-quarter revenue beat market forecasts. In contrast, Trade Desk tumbled 21.9% after its third-quarter revenue outlook fell short of estimates.
Wall Street rallies after July jobs loss kills Fed rate-hike case
The U.S. economy shed 23,000 nonfarm payrolls in July, triggering Wall Street's best week since April as investors concluded the Federal Reserve's next move would no longer be a rate increase. Private employers added 30,000 jobs, well short of the 78,000 expected, while May and June figures were revised down by a combined 103,000, and average hourly earnings rose just 3.2% year-over-year, the slowest pace since 2021. The S&P 500 rallied 3.5% for the week and the Nasdaq 100 jumped 4.8%, while gold surged 7.5% to $4,347.70 an ounce, its strongest week in seven months. Among individual stocks, Coherent Corp. soared 43.5% on peer results and a JPMorgan price-target increase, Palantir Technologies rose about 29% after second-quarter revenue climbed 93% to $1.94 billion and full-year guidance was raised to $8.15 billion, and Zebra Technologies posted a 45% earnings beat with adjusted earnings of $6.35 a share. On the downside, The Trade Desk lost roughly a quarter of its value after third-quarter guidance of at least $650 million fell far below the $805 million expected, Honeywell Aerospace cut its full-year organic sales growth outlook to 4%-5% from 7%-9%, and DaVita fell 17% despite beating estimates because it reaffirmed an outlook whose midpoint sat below consensus. Attention now turns to the July consumer price index on August 12, with economists expecting headline inflation to ease to 3.4% and core inflation to slow to 2.5%.
Doximity, Cloudflare, and Atlassian surge premarket on strong earnings
Doximity, Cloudflare, and Atlassian led premarket movers after reporting quarterly results that beat expectations. Doximity shares soared 66% after the professional medical networking platform reported fiscal first-quarter 2027 revenue of $156.6 million, above the $151.7 million consensus, and raised its full-year financial targets. Atlassian surged 31% after delivering a fiscal fourth-quarter earnings beat with adjusted EPS of $1.87 versus the $1.50 consensus and revenue of $1.77 billion, representing 28% year-over-year growth. Cloudflare rose 16.2% to $330.51 after raising its full-year 2026 revenue forecast to between $2.86 billion and $2.87 billion, citing resilient demand linked to artificial intelligence. Other notable gainers included PubMatic, Figs, Twilio, Airbnb, Hertz, QuinStreet, and JFrog, all of which advanced on better-than-expected results. On the downside, The Trade Desk tumbled more than 27% after its second-quarter revenue of $715.1 million missed estimates and it guided for a third-quarter revenue decline of about 12%, while Sezzle plunged 23% on a warning that revenue growth could slow to around 30% in the second half of 2026.
Atlassian surges 29% premarket on earnings beat, Trade Desk plunges 27% on miss
Several companies made significant premarket moves following their latest earnings reports. Atlassian shares jumped more than 29% after beating FactSet consensus on revenue and guidance for its fourth quarter, though its 13% year-over-year revenue growth forecast fell short of the 13.4% expectation. Wendy's dropped 2% as global sales declined more than 6%, driven by an 8.2% U.S. decline, and the company withdrew its 2026 financial outlook despite beating FactSet consensus on earnings, revenue, and adjusted EBITDA. Solar stocks rose after President Trump imposed tariffs on imported solar panel components, with First Solar up more than 5%, Invesco Solar ETF up nearly 3%, and SolarEdge Technologies up 2%. Airbnb surged nearly 7% after posting second-quarter earnings of $1.37 per share on revenue of $3.61 billion, exceeding LSEG estimates of $1.25 per share and $3.58 billion. Twilio soared more than 17% as it guided for adjusted earnings of $1.42 to $1.47 per share on revenue of $1.51 billion to $1.52 billion, above the $1.39 per share and $1.46 billion consensus, and raised its full-year revenue growth outlook to 18% to 18.5% from 14% to 15%, topping the 14.8% forecast. Trade Desk tumbled 27% after second-quarter adjusted earnings of 34 cents per share on revenue of $715 million missed LSEG estimates of 40 cents and $751 million. Cloudflare jumped more than 16.5% on strong guidance, expecting third-quarter adjusted earnings of 34 cents per share on revenue of $736 million to $737 million, compared with consensus of 32 cents and $722 million, and also beat second-quarter estimates. Akamai Technologies rose 8.3% after second-quarter adjusted earnings of $1.59 per share on revenue of $1.10 billion topped LSEG forecasts of $1.57 per share and $1.09 billion.
Airbnb, Twilio surge while Trade Desk, Sweetgreen plunge in after-hours trading
Several companies made significant after-hours moves following their quarterly earnings reports. Airbnb surged about 7% after posting second-quarter earnings of $1.37 per share on revenues of $3.61 billion, beating analyst forecasts of $1.25 per share and $3.58 billion. Twilio jumped roughly 16% on strong current-quarter guidance, projecting adjusted earnings of $1.42 to $1.47 per share on revenue of $1.51 billion to $1.52 billion, above consensus estimates. Trade Desk tumbled 22% after its adjusted earnings of 34 cents per share and revenue of $715 million missed expectations of 40 cents and $751 million. Sweetgreen plunged 14% as its second-quarter loss of 22 cents per share on $193 million in revenue fell short of the anticipated loss of 15 cents on $195 million. DraftKings slipped over 1.5% after revenue of $1.44 billion missed the $1.51 billion estimate, though it reaffirmed its 2026 fiscal-year guidance. Cloudflare rallied 17% on upbeat guidance, while Akamai Technologies gained 12% and Instacart rose more than 8% on better-than-expected revenue. Dropbox fell nearly 6% after its non-GAAP gross margin of 81.6% narrowly missed the 81.7% consensus.
Magnite Jumps 18%, AppLovin Crashes 20%, Trade Desk Slides 6% as Ad-Tech Earnings Split Winners From Losers
Ad-tech stocks diverged sharply midday Thursday as traders reacted to second-quarter earnings. Magnite surged 18% to $24.33 after reporting adjusted EPS of $0.26 on revenue of $189.6 million, beating consensus and raising full-year guidance on connected TV momentum. AppLovin crashed 20% to $335.84 despite revenue of $1,924 million and net income of $1,267 million, as it missed the midpoint of its own guidance for the first time since its IPO and issued third-quarter revenue guidance of $2.055 billion to $2.085 billion with an 83% adjusted EBITDA margin, down from 84% this quarter. The Trade Desk slid 6% to $17.77 without company-specific news, caught in a sympathy move alongside AppLovin and extending its year-to-date decline to 50%. Analysts raised Magnite price targets, with Susquehanna lifting to $30 from $22, while AppLovin saw a cascade of cuts, including Piper Sandler downgrading to Neutral with a $385 target from $665.
Ten S&P 500 Stocks Lost Over 40% in 2026 as Investors Dumped Everything AI Might Kill
Ten stocks in the S&P 500 lost more than 40% in 2026 even as the index rose 8.28%, as investors fled companies they believed artificial intelligence would disrupt. Intuit fell 55.27% after cheap AI tax tools emerged, prompting Goldman Sachs analyst Gabriela Borges to cut her price target to $276 from $519 and the company to reduce staff by 17% and lower its TurboTax forecast. Accenture dropped 45.21% as clients shifted spending to AI instead of consultants, with new orders slipping to $19.3 billion from $19.7 billion and the firm cutting its sales growth outlook to between 3% and 4%. Cognizant, Gartner, and The Trade Desk each lost between 44% and 55%, while the two worst performers fell for non-AI reasons: CoStar Group sank 58.86% after saying its Homes.com site would not cover costs until 2029, and Boston Scientific declined 53.59% after cutting its sales growth forecast and recalling Accolade pacemakers linked to four deaths and 2,557 serious injuries. Meanwhile, chip and memory makers surged, with Sandisk up 505.17%, Dell Technologies up 247.55%, and Micron Technology up 222.68%.
The Trade Desk Appoints Ron Lamprecht as Chief Business Development Officer
The Trade Desk has appointed Ron Lamprecht as its first Chief Business Development Officer and Senior Vice President. Lamprecht will build strategic partnerships, develop new commercial models, and pursue enterprise-wide global opportunities, reporting to Chief Operating Officer Vivek Kundra from New York City. He brings more than 25 years of experience, most recently as Director of Corporate Business Development at Amazon, and previously held leadership roles at NBCUniversal including Executive Vice President of Digital Enterprises. The newly created role reflects the company's investment in expanding strategic partnerships and accelerating long-term growth. Lamprecht starts on July 27th, joining recent executive hires that strengthen the leadership team.
The Trade Desk Appoints Vinny Rinaldi as Vice President of Client Strategy and Growth
The Trade Desk has appointed Vinny Rinaldi as Vice President of Client Strategy and Growth. Rinaldi brings more than two decades of marketing, data, and digital transformation experience, most recently serving as Vice President of Consumer Connections at The Hershey Company. He will report to Chief Operating Officer Vivek Kundra and partner with marketers to drive business growth through data-driven advertising on the premium open internet. Rinaldi's hire follows recent leadership appointments including Nate Olmstead as Chief Financial Officer, Sarah Gavin as Chief Marketing Officer, and Kristi Argyilan as Chief Commercial Officer. He starts on July 27th.
The Trade Desk Appoints Kristi Argyilan as Chief Commercial Officer
The Trade Desk has appointed Kristi Argyilan as Chief Commercial Officer and Executive Vice President. Argyilan, who previously served as Global Head of Advertising at Uber, will lead the company's data partnerships team including identity, measurement, retail media, and governance, reporting to founder and CEO Jeff Green. She is the third new C-level hire in recent months, following the additions of Nate Olmstead as Chief Financial Officer and Sarah Gavin as Chief Marketing Officer. Argyilan will start on July 27th and be based in San Francisco.
The Trade Desk shares fall after IBM warns enterprise software budgets are shifting to hardware
Shares of The Trade Desk fell 3.6% after IBM issued a second-quarter earnings warning that signaled enterprise customers may be cutting software spending to fund hardware purchases. IBM pre-announced adjusted earnings of $2.93 per share on $17.2 billion in revenue, missing Wall Street estimates of $3.01 and $17.86 billion, respectively, with CEO Arvind Krishna attributing the shortfall to a sudden reprioritization of enterprise budgets in late June toward servers, storage, and memory chips. The warning dragged down legacy software names like ServiceNow, Workday, and Salesforce, while cybersecurity platforms including CrowdStrike, Okta, and Zscaler rallied, highlighting a sharp divergence in how the market treats different software categories under macroeconomic pressure. The Trade Desk closed at $18.93, down 4.4% from the previous close, and is now trading 78.9% below its 52-week high of $89.76 from August 2025.
StockStory highlights three growth stocks with expanding competitive advantages
StockStory identified The Trade Desk, SoFi Technologies, and Guidewire Software as three growth stocks expanding their competitive advantages. The Trade Desk posted annual revenue growth of 20.2% over the past two years and a healthy operating margin of 20.3%. SoFi Technologies achieved 33.4% annual revenue growth over the last two years and annual earnings per share growth of 396%. Guidewire Software saw billings growth average 20.6% over the last year and reported a trailing 12-month operating margin of 8.2%.
HSBC upgrades Trade Desk to Hold as Publicis dispute resolution eases concerns
HSBC upgraded Trade Desk to Hold from Reduce, citing an improving near-term outlook after the advertising technology company's dispute with Publicis was resolved, easing Middle East tensions and expectations of record U.S. political advertising spending ahead of the midterm elections. Analyst Mohammed Khallouf maintained his $20 price target, saying the improving backdrop is offset by intensifying competition across the ad-tech industry. He highlighted Walmart's new demand-side platform, partnerships with Yahoo DSP and Google's DV360 after ending its exclusive relationship with Trade Desk, saying retail media increasingly shifting away from the single-partner model erodes Trade Desk's advantage in proprietary third-party data and could add pressure on pricing and take rates. Khallouf values Trade Desk at six times the estimated 2027 EV/EBITDA, compared with a peer median of 12 times, reflecting his expectation of roughly 7% EBITDA growth over 2025-2027 versus the peer median of 34%.
3 Tech Stocks That Are Screaming Buys as the Indexes Reach Record Highs
Meta Platforms, The Trade Desk, and Oracle are highlighted as undervalued tech stocks amid record index highs. Meta Platforms trades at a price-to-earnings ratio of 21, well below the S&P 500 average of 32, as it plans to spend between $115 billion and $135 billion on capital expenditures in 2026 to pivot into artificial intelligence. The Trade Desk has seen its price-to-earnings ratio fall to 22 after revenue growth decelerated to 12% in the first quarter of 2026, though customer retention remains above 95%. Oracle's price-to-earnings ratio has dropped to 24, its lowest since 2022, despite a $638 billion backlog and a 47% increase in cloud revenue in the fourth quarter of fiscal 2026.
StockStory Highlights The Trade Desk and QuinStreet as Value Picks, Flags Voya Financial
StockStory identified The Trade Desk and QuinStreet as two value stocks to watch, while flagging Voya Financial as one to sell. The Trade Desk, trading at $19.18 per share with a forward price-to-sales ratio of 2.8x, posted annual revenue growth of 20.2% over the last two years and a healthy operating margin of 20.3%. QuinStreet, at $15.82 per share and a forward P/E of 10.6x, saw revenue grow 47.2% annually over the same period and earnings per share surge 628% annually. Voya Financial, priced at $94.37 with a forward P/E of 9.8x, recorded just 5.5% annual revenue growth and a 13.1% annual decline in tangible book value per share over five years.
The Trade Desk stock tumbles after Arete downgrade to sell
The Trade Desk shares fell nearly 4% on Tuesday after Arete analyst Richard Kramer downgraded the stock to sell from neutral and set a price target of $11.60 per share, implying a potential decline of nearly 40%. Kramer cited the risk of market share loss that could cause fiscal 2027 revenue to come in notably lower than the previous year, along with calls for more transparency from agencies and marketers and a shift toward a more capital-intensive business model that may hurt profitability.
Piper Sandler double upgraded Block to Overweight from Underweight and raised its price target to $100 from $58. Arete downgraded Trade Desk to Sell from Neutral with an $11.60 target. Other notable calls include Deutsche Bank upgrading Comcast to Buy, HSBC cutting Fortinet to Reduce, and Bank of America downgrading both Logitech and Scorpio Tankers to Underperform. New coverage was initiated on Klarna with a Market Perform at Citizens and on Visa with an Overweight at Piper Sandler.
Booking Holdings Partners With The Trade Desk on Travel Advertising
Booking Holdings has announced a partnership with The Trade Desk to power data-driven travel advertising across its platforms. The collaboration will use high-intent travel data from brands including Booking.com, Agoda, KAYAK, and Priceline for more targeted campaigns on the open internet. Booking Holdings shares closed at $171.78, up 5% over the past week and 11.2% over the past month, though the stock is down 19.3% year to date. The move underscores Booking Holdings' evolution into a broad travel technology platform beyond its core booking operations.
The Trade Desk expands commerce media ecosystem with travel and hospitality integrations
The Trade Desk announced the continued expansion of its commerce media ecosystem through integrations with leading travel, hospitality, and mobility platforms. The growing network includes Booking Holdings brands Booking.com, Agoda, KAYAK, and Priceline, along with MARRIOTT MEDIA, Uber Advertising, and Kinective Media by United Airlines. These additions mean The Trade Desk is now integrated with a majority of travel media networks, aggregating travel signals across the open internet. The partnerships build on existing retail media integrations with Albertsons Media Collective, CVS Media Exchange, Dollar General Media Network, Instacart Ads, Kroger Precision Marketing, Roundel Media, and Walgreens Advertising Group. The company says the integrations help advertisers activate data-driven campaigns using high-intent commerce and travel signals, unifying activation, measurement, and optimization across the consumer journey.
Barometer Partners with Spotify to Deliver Episode-Level Brand Suitability Targeting on The Trade Desk
Barometer has partnered with Spotify to bring episode-level brand suitability analysis and contextual targeting to programmatic podcast ads at a global scale. The capabilities are available for advertisers buying through the Spotify Ad Exchange on The Trade Desk. Barometer’s AI engine analyzes every podcast episode before release, generating rich data for precise pre-bid targeting. The solution is officially live and available for programmatic activation today.