Trip.com Group reports a 40% increase in total travel booking GMV for active travel, or 'sportcations,' with searches for active sports experiences growing over 30% year on year. Markets like South Korea, Singapore, and Thailand saw bookings more than double, while the United Kingdom and Germany experienced over 100% and 600% growth respectively. Diving is the most-booked sporting experience globally, followed by ziplining, paragliding, skydiving, and cycling. Thailand, China, Australia, New Zealand, and Malaysia are emerging as top destinations for multiple active travel categories. Active travel-related posts on Trip.Moments have nearly doubled, growing 99% year on year, with comments growing twelvefold.
Trip.com Group LtdReports 40% increase in active travel booking GMV and strong growth across markets.
