Britain announced it will ban the sale of high-caffeine energy drinks to children under 16 in England from April 2027. The restriction applies to drinks containing more than 150 milligrams of caffeine per liter and covers all retail formats including shops, vending machines, and online platforms. Retailers will be responsible for enforcement, with fines of up to 2,500 pounds for violations. The government cited evidence linking such drinks to negative effects on children’s health, including anxiety, disrupted sleep, and reduced concentration, and estimates around 100,000 children in England consume them daily. The ban is subject to parliamentary approval and will be implemented through secondary legislation under the Food Safety Act 1990.
Monster Beverage CorpMonster's high-caffeine drinks are directly targeted by the ban on sales to under-16s in England
The Coca-Cola CompanyCoca-Cola sells energy drinks like Monster (via distribution) that may be affected by the ban
PepsiCo IncPepsiCo sells energy drinks (e.g., Rockstar) that may be affected by the ban
