Viant Technology is expanding into enterprise advertising with recent wins including Molson Coors and WHOOP and its largest-ever sales pipeline, according to Co-Founder and CEO Tim Vanderhook. Enterprise contracts typically start with smaller budgets and grow as advertisers shift more campaigns and linear TV spending to streaming. The company's platform is differentiated by data assets including its household identity graph, IRIS.TV content recognition and TVision attention measurement. Viant plans to expand TVision's panel from 5,000 to 15,000 households across 70 major markets. Viant AI Outcomes has grown to about 5% of total spending within six months by attracting performance-marketing budgets from existing customers. Management sees further growth from enterprise adoption, potential political advertising, new customers and continued Outcomes expansion.
Viant Technology IncViant reports enterprise wins, largest pipeline, and AI Outcomes growth driving ad spend.
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