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Viant Technology Inc

Viant Technology Inc. operates a cloud-based demand-side platform (DSP) for programmatic digital advertising across channels such as connected TV (CTV), streaming audio, digital out-of-home, mobile, and desktop. Its offerings include ViantAI, an artificial intelligence product suite; Holistic, an omnichannel DSP; Household ID, which combines digital and personal identifiers into a normalized household profile; IRIS_ID, a content identifier for sharing video-level data in ad-supported streaming media; and the Viant Data Platform for integrating first-party data with third-party data. The company also provides Direct Access, Advanced Reporting and Measurement, and a Flexible Customer Engagement Model. It sells its platform through a direct sales team and serves purchasers of programmatic advertising inventory, advertising agencies, and marketers. Formerly known as Interactive Media Holdings, it changed its name to Viant Technology Inc. in January 2015. Founded in 1999, it is headquartered in Irvine, California.

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Generac Jumps 33% on $2.4B Amazon Generator Supply Deal

Generac Holdings shares surged 33% after the backup-power company announced a long-term supply agreement with Amazon that includes $2.4B of initial generator deliveries in 2027 and 2028 for Amazon data centers. The agreement could generate up to $8B in payments to Generac and its global affiliates, according to a regulatory filing, and Generac issued an Amazon subsidiary a warrant to purchase up to 1.69M shares at an exercise price of $200.9266 per share, with the majority vesting as Generac receives payments tied to generator purchases. Vicor Corporation rose 10% after the power-component maker announced a non-exclusive licensing agreement with an unidentified OEM covering its patented Vertical Power Delivery technology for high-performance AI processors, though financial terms, the OEM's identity, and expected purchase volumes were not disclosed. Fluence Energy plunged 16% after the energy-storage company cut its FY2026 revenue guidance to $2.4B from $2.9B-$3.1B previously, below the $2.96B consensus, and projected a full-year adjusted EBITDA loss of approximately $200M versus its prior outlook for a ~$10M loss, citing continued supply-chain issues and delays ramping up contract manufacturing in Houston; Fluence also named AES Corp. executive Bernerd Da Santos as executive vice president and chief operating officer. Viant Technology fell 10% after the advertising technology company launched an underwritten public offering of 8.5M Class A shares by a selling stockholder, with underwriters holding a 30-day option for up to an additional 1.28M shares and Viant receiving no proceeds from the base offering.
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Viant Technology Launches 8.5M-Share Public Offering by Selling Stockholder

Viant Technology launched an underwritten public offering of 8.5 million Class A shares by a selling stockholder on Wednesday. The underwriters hold a 30-day option to purchase up to 1.28 million additional shares. Viant will not receive any proceeds from the 8.5 million shares sold by the selling stockholder, and will receive proceeds only if the additional 1.28 million option shares are sold. The offering remains subject to market conditions, and its final size and terms have not yet been determined.
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Viant Technology Fair Value Target Raised to $19.32 After Q2

Viant Technology's modeled fair value price target has been raised from $17.77 to $19.32 per share following its second-quarter results and third-quarter guidance. Several firms, including Raymond James, UBS, DA Davidson and Rosenblatt, increased their price targets on the stock, with Rosenblatt setting a $24 target and Citizens JMP a $17 target. The company reported nearly 50% year-over-year growth in connected TV, and analysts cited traction in products such as Household ID, Iris_ID and TVision as key differentiators. The fair value model also revised revenue growth assumptions down to 17.57% from 18.86%, while raising the net profit margin assumption to 9.80% from 6.40% and lowering the future P/E multiple to 10.0x from 14.0x.
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Viant Technology Eyes Enterprise Growth as AI Outcomes Gains Ad Spend

Viant Technology is expanding into enterprise advertising with recent wins including Molson Coors and WHOOP and its largest-ever sales pipeline, according to Co-Founder and CEO Tim Vanderhook. Enterprise contracts typically start with smaller budgets and grow as advertisers shift more campaigns and linear TV spending to streaming. The company's platform is differentiated by data assets including its household identity graph, IRIS.TV content recognition and TVision attention measurement. Viant plans to expand TVision's panel from 5,000 to 15,000 households across 70 major markets. Viant AI Outcomes has grown to about 5% of total spending within six months by attracting performance-marketing budgets from existing customers. Management sees further growth from enterprise adoption, potential political advertising, new customers and continued Outcomes expansion.
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Viant Appoints Craig Abrahams to Board of Directors

Viant Technology Inc. has appointed Craig Abrahams to its board of directors, effective August 10, 2026. Abrahams, a co-founder of Caesars Interactive Entertainment, previously led Playtika as President and CFO, guiding it through a $4.4 billion sale in 2016 and its IPO in 2021. Viant CEO Tim Vanderhook highlighted Abrahams' over 25 years of experience in technology and digital media, noting his expertise in scaling businesses through organic growth and strategic M&A will support the company's accelerated growth phase.
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