Visa Inc. Class AVisa launches new card tiers targeting high-net-worth individuals in Asia Pacific, expected to drive transaction volume and fee income.
Visa has announced the launch of a revamped Visa Infinite card lineup in the Asia Pacific region, restructuring it into three tiers: Visa Infinite, Visa Infinite Privilege, and Visa Infinite Private, the highest tier available by invitation only. The move targets high-net-worth individuals, a segment expected to grow at an average of 8 percent annually through 2030, with nearly 31 percent of the world's ultra-high-net-worth individuals residing in the region. New benefits emphasize personalized experiences across travel, dining, wellness, and entertainment through partnerships with global allies such as Visa Luxury Hotel Collection, Agoda, Trip.com, and Chenot Palace Weggis. Anthony Watson, Visa's Country Manager for Thailand, said the change reflects consumer expectations that increasingly seek meaningful experiences over status display.
Visa Inc. Class AVisa launches new card tiers targeting high-net-worth individuals in Asia Pacific, expected to drive transaction volume and fee income.
Trip.com Group LtdTrip.com is a partner for travel benefits, potentially increasing bookings through Visa cardholder perks.
Agoda is a partner for travel benefits, potentially increasing bookings through Visa cardholder perks.
Chenot Palace Weggis is a wellness partner, potentially attracting high-net-worth clients through Visa card benefits.