Wondershare Technology Co Ltd Class AAI film/TV industry not yet profitable; only 5% of short dramas profitable; AI lowers creative threshold but profitability uncertain.

Wondershare Technology founder Wu Taibing said in a recent interview with 21st Century Business Herald that the AI film and television industry has not yet entered a period of stable profitability, but AI is significantly lowering the creative threshold and helping China’s film and TV industry overtake on the curve. He pointed out that the proportion of profitable short dramas in the industry is about 5%, and 90% of productions have yet to cover combined production and promotion costs. The biggest competitors for domestic creators going overseas are other domestic peers. Wu Taibing believes that AI film and TV going global needs to build three capabilities: developing compliant models and tools adapted to different markets, forming a stable capacity for producing premium content, and solving the challenges of cross-cultural expression and localized operations. In 2025, Wondershare Technology’s R&D investment was 485 million yuan, accounting for 31.65% of revenue. Server costs rose 78.30% year-on-year to 80.117 million yuan, mainly driven by AI computing power demand. Revenue from video creative products reached 1.022 billion yuan, making up 66.65% of total revenue, while AI-native application revenue exceeded 130 million yuan, up over 90% year-on-year. The company recently launched the ‘Wanju Going Global Creation and Investment Plan’, partnering with nearly ten collaborators to invest in AI short drama projects in the form of computing power tokens, and sharing revenue according to agreements. The computing power investment for a regular premium AI short drama is about 100,000 yuan.
Wondershare Technology Co Ltd Class AAI film/TV industry not yet profitable; only 5% of short dramas profitable; AI lowers creative threshold but profitability uncertain.