Wrangler has unveiled the Blue Bell Collection, its most premium men's line to date, a limited-run capsule debuting September 16 that pairs archival silhouettes with raw Japanese selvedge denim, full-grain suede, plush shearling, and copper hardware. The collection takes its name from Blue Bell Inc., the early 20th-century workwear company that acquired the Wrangler brand in 1943. "While Wrangler has a celebrated history of high-profile partnerships, the Blue Bell Collection marks our first standalone entry into the premium space," said Holly Wheeler, Vice President of Global Brand Marketing. Defining pieces include a Cowboy Cut Raw Selvedge Jean cut from raw Japanese selvedge with a "Wrangler Blue" cast, a hand-crafted leather Leather Aviator Jacket with sherpa collar lining, a full-grain suede Cowboy Cut Suede Jean in deep cognac, and a Suede Shearling Wrangle Coat modeled after the brand's 1950s range coat. The Fall26 Blue Bell collection ranges in price from $399.99 to $1,399.99 and launches on Wrangler.com, with the brand planning to expand availability to select retailers for future collections as it pushes into top-tier boutiques and premium retail environments globally.
Kontoor Brands IncWrangler (Kontoor Brands) launches its first standalone premium men's line, the Blue Bell Collection, expanding into top-tier premium retail.