Easyhome New Retail Group Corporation Limited operates and manages chain stores in China through its subsidiaries. It runs five segments: Leasing and Franchising Business; Decoration; Merchandise Sales; Financial; and Other. The company provides home furnishing store operation, leasing, management, and franchising services, as well as home decoration services including personalized customization, mansion design, whole decoration packages, and partial renovation. It also offers financing, guarantee, and factoring services, AI design tools, and digital solutions and precision marketing services such as live broadcasting, studio photography, and AIGC for home furnishing merchants. In addition, it sells home building products, decoration and department store supplies, and electronic products such as smart wearable devices, phones, robots, operating systems, and life service platforms, and engages in investment management, property leasing, small loan, software technology development, and wholesale and retail activities. The company operates digital platforms including Juran Designer, Juran Smart Home, and Dongwo, and a vocational skills training school focused on training home service, customized home furnishing, and smart home service technicians. It also owns, leases, and franchises shopping malls and modern department stores under the Zhongshang World brand, as well as general, campus, and micro supermarkets. Founded in 1990, Easyhome New Retail Group Corporation Limited is based in Beijing, China.