Vivien Corporation manufactures women's underwear in South Korea through its subsidiaries. Its brands include VIVIEN, BBM, Maternity, GENTOFF, SUVIVIEN, DELOR, Rosebud, and PANDORA. Products are sold via direct stores, department stores, discount stores, specialty stores, and online shopping. Formerly Namyeung Vivien Corporation, it changed its name to Vivien Corporation in August 2020. Founded in 1957, it is headquartered in Seoul, South Korea.