Beijing Kingee Culture Development Co., Ltd. designs, develops, and sells gold and jewelry under the Jinyi, Yuewang Jewelry, and Yue Wang Ancient Gold brands in China. It offers gold jewelry, precious metal investment products, and diamond and jade jewelry through retail and directly operated brand stores and online markets. The company also provides digital transformation technology and products, including software development, technical services, operation and maintenance, and consulting to banks and other financial institutions in wealth management, financial markets, payment and settlement, and intelligent digital customer service. In addition, it offers a wide range of goods such as gold and silver products, jewelry, watches, stamps, coins, souvenirs, paper products, handicrafts, cultural supplies, rubber products, clothing, shoes and hats, textiles, daily necessities, ceramic products, leather products, plastic products, toys, electronic products, bags, audio equipment, cosmetics, collectibles, and cultural relics. It is also involved in organizing cultural and artistic exchange activities, animation and derivative product design services, artistic performances, and exhibitions and displays. The company was formerly known as Beijing Kingee Culture Development Ltd. and changed its name to Beijing Kingee Culture Development Co., Ltd. in July 2010. It was incorporated in 2007 and is based in Beijing, China.